Time to shame Bombardier?

Perhaps a little more public shaming may motivate Bombardier to deliver. It certainly couldn't hurt.

Once again, Canada's favourite transportation brand has failed the good people of Toronto. Bombardier, the company allegedly building Toronto's new streetcars, has once again failed to deliver the goods on time. Their failure on this file is epic and shameful. Yet, they're apparently not ashamed. They should be.

Political pressure hasn't motivated Bombardier to live up to its commitments. Bad press has failed to get them to deliver. Lawsuits haven't moved them give a damn. Perhaps some good old, street-level, in-your-face shaming might help? It certainly couldn't hurt.

Toronto's Transit Commission routinely wraps its vehicles, including streetcars, with advertising. Perhaps, it's time for a little advertising of its own. Would shameful wraps help remind Bombardier (and the federal government that keeps shovelling millions of dollars into its greedy maw) that it's a complete, unequivocal, unmitigated failure when it comes to train building?

What say you?

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